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BOSTON Timo Lumme today was named marketing director by the International Olympic Committee, according to the IOC. He starts the job in November.
Lumme, 43, a native of Finland, joins from Bristol, Conn.-based cable sports network ESPN, where he has been vice president of European, Middle Eastern and African operations since 2001.
In 2002, he oversaw the launch of the first ESPN-branded channel in Europe, ESPN Classic Sports. Prior to joining the network, he spent three years as a European marketing director for Nike.
Lumme
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