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Targeted-ad firm INVIDI Technologies on Wednesday announced the creation of a four-member advisory board that will provide guidance on advanced advertising initiatives.
Those named to the INVIDI panel include GroupM chief investment officer Rino Scanzoni, Starcom USA senior vp/video innovation director Tracey Scheppach and Burt Manning, chairman emeritus of J. Walter Thompson Worldwide.
INVIDI executive vp Michael Kubin chairs the advisory board. “Addressable advertising is the Holy Grail of television advertising, but we want to make sure we do it right,” Kubin said.
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