INVIDI Taps Scanzoni, Scheppach, Manning for Board

Targeted-ad firm INVIDI Technologies on Wednesday announced the creation of a four-member advisory board that will provide guidance on advanced advertising initiatives.

Those named to the INVIDI panel include GroupM chief investment officer Rino Scanzoni, Starcom USA senior vp/video innovation director Tracey Scheppach and Burt Manning, chairman emeritus of J. Walter Thompson Worldwide.

INVIDI executive vp Michael Kubin chairs the advisory board. “Addressable advertising is the Holy Grail of television advertising, but we want to make sure we do it right,” Kubin said. “To that end, INVIDI’s advisory board is essential in providing real-world insights and no-kidding feedback.”

According to INVIDI president David Downey, the board will ensure that all links of the media chain, including clients, media buyers and network ad sales execs, will keep abreast of advances in the addressable-advertising space. Members were selected in recognition of their leadership standing.

“We are especially proud that senior managers of two of the largest media buying groups in the world, GroupM and Starcom, have agreed to participate in INVIDI’s advisory board,” said Downey. “I look for Tracey, Rino, Burt and Michael to offer insightful and practical guidance for us as we bring addressable advertising to the media and marketing communities.”