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BBDO’s Debut Questions Those Who Would Invest on Their Own
CHICAGO–Investment bank Dain Rauscher is using TV for the first time in an effort to build its presence in the increasingly competitive financial services field.
“We’re establishing ourselves from the ground floor up,” said Joan Blackwood, the Minneapolis company’s vice president/manager of advertising. “In this category, one of the fastest ways to do that is through television.”
The work is the first for the client from BBDO in Minneapolis, which landed the account in May after a review.
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