Investing in the Cloud

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Another year, another Cannes — a smaller, quieter version. The twin forces of global recession and massive technological changes are forcing the ad industry’s most celebrated festival to change — just like the agencies and clients that attend it. The Cannes organizers have added new categories in recent years, like design and PR, to keep up with these changes. But I believe we’ll soon need new categories to honor marketing programs that are technology driven.

Cloud computing is one of the hottest topics in IT circles, but it should be equally discussed among marketers.

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