'The Investigator' Crosses Over Into Anglo Play

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LOS ANGELES After a successful run in Hispanic markets, one of three spots by Publicis Sanchez & Levitan for the Partnership for a Drug-Free America and the ONDCP will break in 15- and 30-second English-language versions in the general market Jan. 1, said the PSA’s director, Vance Malone.

Called “The Investigator” in English, the creative suggests a trailer for an upcoming movie starring an inquisitive dad indefatigably asking about his daughter’s party and dating plans, turning the ethnic stereotype of the meddling Latino father into a heroic, hard-nosed archetype of concerned fatherhood.

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