Inventiva Expands Boot Project

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Inventiva has been awarded Hispanic marketing duties for Justin Brands, one of the largest boot makers in the U.S.

The selection of San Antonio-based Inventiva represents the first comprehensive Hispanic marketing effort for the client, based in Fort Worth, Texas.

Inventiva was chosen following a mid-year re-view of agencies, after which the shop wasgiven a project to conduct research and test marketing in both Houston and Dallas.

“Retailers and marketers gave us high marks, so [Justin] called us last week and gave us the entire business,” said Inventiva chief executive officer Heberto Gutiérrez.

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