Intuit to Run Its First Brand Spot During the Big Game

Its TurboTax brand will also return for its fifth consecutive Super Bowl

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Intuit will kick off its first-ever corporate brand campaign with a 15-second spot in Super Bowl LII.

Phenomenon, agency of record for the Intuit parent brand and Passion Animation Studios, will be tasked with creating the ad, which will “introduce two characters who are featured prominently in the company’s new brand campaign,” according to a press release.

“46 million people worldwide use Intuit products, but only a small portion of them know the brands they love and trust are all part of the Intuit family.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in