Intuit QuickBooks Gets Behind Entrepreneurs in First Ads From TBWA\Chiat\Day

Supporting small businesses, even in producing the campaign

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If your New Year’s resolutions include going into business for yourself, Intuit QuickBooks has your back.

In “Backing You,” its first campaign from newly hired agency TBWA\Chiat\Day, the business software brand defines its growing role in the small-business world—and explains how it empowers self-employed folks across diverse industries.

“From the moment we pitched for the business [in the fall], it dawned on us that our team knew so many people who worked for themselves,” agency creative director Kirsten Rutherford tells Adweek.



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