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Intuit, the software company behind TurboTax and QuickBooks, has chosen Los Angeles' Phenomenon as the marketing agency of record for its corporate brand after a three-month creative review.
The company may be best known for its "Small Business, Big Game" Super Bowl contest, which rewards one winner with an RPA-produced ad during the nation's most-watched sporting event. In November, Intuit unveiled 2016's three finalists, and Adweek readers favored East Aurora, N.Y.-based mom-and-pop discount store Vidler's 5 & 10.
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