Intimate and Insightful, These Shaving Interviews for Bevel Explore Subtle Challenges for Men of Color

The campaign asked 10 customers to tell their stories to the mirror

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Tristan Walker has one question for consumers: “Have you ever seen a black man shave?”

As founder and CEO of Walker and Company Brands, which includes men’s shaving brand Bevel, Walker has long felt that men of color—and their specific challenges—are omitted from the mainstream discussions around personal grooming.

Bevel Mirrors, a new campaign for the ecommerce brand, seeks to start correcting the imbalance by featuring 10 videos of customers sharing their stories about shaving, coming of age and the obstacles to personal expression—all while in the vulnerable and intimate situation of shaving themselves on camera.

“The fact that I’m 33 years old now, and in my entire life I have not seen anyone like me shave—it’s a problem,” Walker said.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in