InterTrend Hires 3

Asian-language advertising agency interTrend Communications in Long Beach, Calif., has tapped Tzu-Chiang Yang as senior copywriter. Yang, who recently held a similar position at J. Walter Thompson in Taiwan, will work on accounts including JC Penney, Pala Casino, State Farm, Toyota Motor Sales and Western Union. In addition, Chia Lung Shen and Eugene Kim were hired as art directors. Shen previously held a similar position at JWT in Taiwan, while Kim had been a senior graphic designer at Ozone Advertising in Los Angeles.