Internova Basks in Red's California Glow

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Red has been tapped to help name and introduce two lines of soy and rice beverages in the U.S. and Canada next year.

Red will handle the assignment from consumer packaged-goods concern Internova out of the agency’s offices here and in Mill Valley, Calif.

The work includes product naming and package design, brand-building strategies, online and offline advertising and the creation of in-store and product support materials.

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