Internet Startup PartMiner Selects Greco Ethridge

BOSTON – Greco Ethridge Group here has been hired by online service PartMiner as the client’s first agency of record following a review of undisclosed shops.
Billings are $2-3 million. The agency has been charged with creating print, online and collateral efforts. A branding campaign themed “Fast. Simple. Complete. Which part don’t you get?” breaks this month in the computer trade press.
New York-based PartMiner allows design engineers and professionals in related high-tech fields to quickly find and order parts online.
“You need a Motorola semiconductor part . . . [PartMiner] searches supplier Web sites” and reports pricing and availability within a matter of seconds, said Paul Marobella, who helms Greco Ethridge’s 13-person Boston office. – David Gianatasio