The Internet Becomes A Car Buyer's Best Friend takes

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True or half-true: The Internet already has transformed the way Americans buy their cars. The answer is: It depends. If you go by the number of actual sales made online, studies suggest the Internet’s role remains marginal. A report issued in June by TNS Intersearch said just 4 percent of Internet habitués had bought a new car or truck online. That’s consistent with a Gartner Group report in July that 3 percent of households had bought a new car online.

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