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NEW YORK Online ad expenditures outpaced TV in terms of growth last year as large traditional advertisers began to spend more on the Internet, according to a joint report released today by Nielsen/NetRatings and DoubleClick.
The study, which augmented DoubleClick’s ad-serving data with online and offline spending reports from Nielsen Monitor-Plus and Nielsen/NetRatings AdRelevance, respectively, found that Web ad expenditures in the first quarter of 2003 rose 11 percent, versus TV’s, which increased 3 percent.
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