International Olympic Committee Launches Social Hub Ahead of Games

Will run text chats with athletes

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Social media will dominate this year’s Olympics. I know, you’re shocked. Following up on last week’s news that Samsung’s Olympic Genome Project is now live, the International Olympic Committee today launched the Olympic Athletes’ Hub, which aggregates Olympians’ Facebook and Twitter feeds into profile pages and lets users earn points and prizes for liking or following those athletes.

After users register by linking their Facebook or Twitter accounts, they accrue points for liking or following Olympians and can put those points towards virtual rewards like Olympic medal badges or handier prizes like training how-to videos starring past Olympians such as Mark Spitz, Nadia Comaneci and Edwin Moses.

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