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Three advertising and marketing agencies owned by the Intermark Group of Birmingham, Ala., have merged into one entity, Intermark chief executive officer William Harvill said last week.
Strong Automotive Merchandising, David Jefferson & Associates and Vulcan Advertising, all located in Birmingham, will now operate as Strong Communications.
The corporate restructuring comes in the wake of the largest of the three companies, Strong Automotive Merchandising, losing $25 million of Chevrolet’s Southeast dealership advertising business.
Strong was one of more than 60 U.S.
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