Interested in Selling Your City? The Super Bowl Is Buying

The Big Game can draw similarly big events and development even after the cameras and crowds leave

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The Super Bowl is built to sell products—including the host cities themselves.

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This story first appeared in the Feb. 7, 2022, issue of Adweek magazine. Click here to subscribe.