Interbrand's Parkhurst Joins Vivaldi

BOSTON Vivaldi Brand Leadership has brought aboard Jeffrey Parkhurst as managing director of brand valuation and metrics, a newly created position.

Reporting to president and chief operating officer James Cerruti, Parkhurst, 44, is charged with growing the New York consultancy’s brand valuation and metrics practice on a global level. By looking at earnings, company forecasts and analyst reports for new and existing brands, the company can determine their monetary value and advise clients on building those brands through different marketing channels and improving their standing on Wall Street, Parkhurst said.