Interactives Battle for H-P Work

Hewlett-Packard has picked a select group of interactive agencies to compete for its estimated $2 million Hardcopy Products Group interactive business.
The five semifinalists, which emerged from an original group of 25, are, New York and San Francisco; Strategic Interactive Group, Boston and San Francisco; and San Francisco shops Adjacency, Novo-Ironlight and US Web/Ikonic, according to Mike Agate, president of Select Resources International, the Los Angeles consultancy conducting the review. Previous advertising has been handled by various vendors on a project basis, Agate said.
“[Hewlett-Packard] needs to find a single agency of record to unify and bring a cohesive strategic platform to the job,” Agate said.
The winning shop will handle planning, integration and overall management for the Palo Alto, Calif.-based company’s Web site. The client visited the agencies last week, and finalists could be named as soon as this week. Final presentations are set for mid-July.
“There are as many as 400 [interactive] vendors out there,” Agate said. “This is one of the most complex agency searches we’ve helped facilitate during our six years of business. We’re increasingly doing more and more work in this area.”