Interactive TV Startup Selects 3 Finalists for Its $2 Mil. Account

LOS ANGELES-OpenTV, an interactive television technology startup, is in the final stages of its first agency search for its approximately $2 million ad account, according to sources.
The Palo Alto, Calif.-based company has narrowed its list of contenders to three finalists: The M1 Agency in Santa Monica, Calif.; The Sloane Group in New York; and Wolfe/Doyle Advertising in San Francisco. It is unclear whether all three contenders will elect to remain in the review, sources said.
The original contenders also included World West in Burbank, Calif., and an undisclosed Denver agency, according to sources.
Agency executives declined to comment on the review. The client could not be reached for comment at press time last week.
All the contenders in the review made presentations to the client two weeks ago, according to sources. The second round of the review was eliminated in favor of selecting the three finalists.
Those agencies were selected last week and are slated to make strategic presentations later this week in Palo Alto. A decision is expected by Sept. 22.
OpenTV is a new service that will provide interactive Web access through consumers’ television sets. Subscribers will have a device resembling a cable box on their TVs and be able to interact with television programs using a remote control.
The client is a division of a partnership formed between Sun Microsystems and Thompson Interactive, both of which funded the fledgling company.