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NEW YORK Ford this week kicked off an interactive effort to promote a sweepstakes surrounding its F-150 and college football’s Bowl Championship Series.
The online push running on the home pages of Yahoo! and AOL encourages users to enter the “F-150 for Life” contest, which gives participants the chance to win a trip to the Nokia Sugar Bowl and a new Ford F-150 every five years.
The ads, jointly developed by the Web portals and J.
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