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LOS ANGELES-A new interactive ad from Saatchi & Saatchi Pacific for client Toyota Motor Sales allows personal computer users to design and send an online postcard. The ad, which promotes Toyota’s RAV4 sport utility vehicle, breaks this month in Launch, a bimonthly entertainment CD-ROM.
Executives at the agency’s office in Torrance, Calif., and at 2Way Media, which publishes Launch, call the postcard one of the most elaborate ads developed for the interactive medium to date. While other advertisers have created postcards for the Web, none have allowed users to design their own cards, said executives at Launch and Saatchi & Saatchi Pacific.
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