Interactive Groups Oppose Do-Not-E-Mail Registry

NEW YORK Three interactive organizations collectively voiced their opposition today for a do-not-e-mail registry, which is currently under review by the Federal Trade Commission.

The Interactive Advertising Bureau, E-mail Service Provider Coalition and TrustE argue that such a list “will not materially reduce the amount of spam plaguing consumers and will burden the senders of legitimate e-mail.” The three groups join the Association of National Advertisers and other industry organizations in urging the FTC to recommend against its adoption in an upcoming report to Congress.

Under the CAN-Spam Act of 2003, the FTC was directed to report to Congress this spring on the feasibility of a do-not-spam registry, similar to the national do-not-call list intended to shield consumers from unwanted telemarketing solicitations.

The three groups said they believe technological challenges make a registry impossible to enforce, prohibitively expensive and difficult to secure. They raised concerns that it would impede the growth of e-commerce, confuse consumers and provide a rich source of valid e-mail addresses for spammers and hackers to target.

“We believe a do-not-e-mail registry would do nothing to deter spammers, and in the long run would penalize legitimate marketers by making their efforts costlier and more time consuming,” said IAB president and CEO Greg Stuart in a statement.