Intelispan Names First Agency




Initial E-Client for Cole Henderson Drake
ATLANTA–Cole Henderson Drake has landed its first Internet-related account.
Intelispan specializes in securing online b-to-b transmissions, specifically between employees who work at home or on the road and need a safe connection to their company’s computer server.
Billings were undisclosed, but a source familiar with the account said the budget would approach $3 million.
Intelispan recently relocated to Atlanta from Tempe, Ariz., and set out to hire its first agency, said company senior vice president of marketing Ponder Harrison. He said several shops were contacted before the client chose CHD, also based here.
“We were looking for a shop that would devote significant resources to our account and had a reputation for quality thinking,” Harrison said, adding that geography also “had a great deal to do with it.”
The agency will rebrand Intelispan, from its product names and logo to media and guerrilla marketing applications.
Agency creative director Chris Jacobs said he looked forward to working on the account. “You pull your hair out sometimes because they’re all working at warp speed, but that’s the nature of this business today,” he said. “This is a category I’ve been wanting to get into since I got here.” K