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NEW YORK Incumbent Havas and Publicis Groupe have been cut from the field of contenders vying for Intel’s $300 million-plus global ad account, according to sources.
Remaining in the race are operating units of Interpublic Group, Omnicom Group and WPP Group, sources said.
For Havas, which owns Intel incumbent Euro RSCG Worldwide in New York, the cut would be especially devastating. Intel represents an estimated $30 million-plus in global revenue for Euro RSCG, which was defending in tandem with sibling Media Planning Group.
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