Intel Seeks Global Marketing Chief

Computer-chip maker Intel is conducting a search for its top global marketing position, according to the company.

The vp, director of corporate marketing post calls for global experience, given Intel’s overseas presence, and is the primary contact with agencies on the estimated $225 million account, including Havas’ Euro RSCG and its MPG media unit.

The company is down to a short list, said Tom Seclow, a consultant with executive search firm Spencer Stuart in San Francisco, which is handling the process. The position reports to CEO Craig Barrett.

Intel is evaluating internal and external candidates but would not comment further. Don MacDonald, vp and director of worldwide branding and campaigns for Intel, is handling the position in the interim.

Intel and Euro last week denied a European press report, later retracted, that the account was in review. In a memo to Euro, MacDonald wrote, “I’d suggest that we reinforce with both our teams … that Intel is not speaking with or looking at other agencies.”

Pam Pollace vacated the job in March, moving to vp of corporate communications for Intel globally.

“Pam executed one of the most successful campaigns on Centrino,” said an Intel rep. “Intel decided to integrate global communications plans. Pam’s expertise on the marketing side, along with her expertise in communications planning, brought her to worldwide communications strategy.”

Intel revenue was up 20 percent in the first quarter to more than $8 billion.

– with Trevor Jensen