Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK When creatives at Euro RSCG MVBMS Partners and director Errol Morris sought to re-create Mt. Everest for Intel’s $60 million campaign introducing Centrino, a wireless technology, they considered peaks in New Zealand and Canada. But it turned out they didn’t have to look much further than their own New York backyard.
The five-commercial campaign, which broke on Monday, features people using laptops in a variety of locations that are WiFi “hot spots,” where computers can connect to the Internet wirelessly.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in