Intel Reviews Media Buying

BOSTON Computer chip giant Intel has confirmed a review of its media-buying business, handled by Interpublic Group’s Universal McCann, which sources said is expected to defend.

The client spends about $100 million annually in U.S. measured media, per Nielsen Monitor-Plus. Sources estimated global ad spending in the $300 million range.

IPG’s McCann Erickson handles creative duties, but a client representative stressed that those chores are not currently in play.

Agency executives at UM and McCann either could not be reached or declined comment.

Intel, the world’s largest microchip provider, made a big push to introduce its Core 2 Duo processor last year, with various McCann Worldgroup units, including McCann Erickson and MRM, contributing.