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BOSTON Intel said it would make a push into the consumer marketplace with a new tagline, “Leap ahead,” in upcoming efforts to promote its Centrino processors used in notebook computers.
“Leap ahead” replaces the 15-year-old “Intel inside” slogan, though that phrase will likely continue to grace manufacturers’ stickers on actual PCs that incorporate Intel technology. Intel will also alter its iconic logo, elevating the dropped “e” that has graced its nameplate since the company’s founding 37 years ago.
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