Intel Launches Global Campaign

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NEW YORK Intel is bringing back the processor.

The Santa Clara, Calif.-based company this week launched an integrated global campaign from Interpublic Group’s McCann Erickson that focuses on the tiny chip that essentially controls what the computer does for the first time since 2004.

This marks a change for Intel, which in recent years had played up the general experience of what the microprocessor does as opposed to the specifics.

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