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BOSTON Intel positions its brand and products as "Sponsors of Tomorrow" in a global campaign set to launch on May 11.
The chip maker said the new multimedia push is its largest since "Multiply," which launched in September 2006 touting the introduction of the Intel Core 2 Duo.
"Sponsors of Tomorrow," however, is geared to last for three to five years and serve as an overarching theme for all of the company's branding efforts.
Intel's worldwide ad spending was not disclosed — but the company said in January that its overall global marketing budget for 2009 would not be dramatically different than the $300 million it spent last year.
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