Intel Innovators Campaign Funds Youth Startups

Tech giant merges marketing, investment to develop new ideas

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What's the difference between an advertising campaign and a startup accelerator? In the case of "Intel Innovators," there isn't much of one.

Launched by the tech giant in December, “Intel Innovators” is a Facebook marketing push in the form of a contest for young tech entrepreneurs seeking cash to bring their ideas to life. On Thursday, the brand announced the winner of the campaign's second round—a 23-year-old computer engineer whom the brand will give $100,000 to develop software that is designed to make tablets more friendly for people with fine motor disabilities like cerebral palsy.



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