Brand Marketing

Intel Hopes This New Spot Will Shake Millennials From Their Malaise

A major rebranding for the microprocessing giant

By Robert Klara

January 19, 2016

Ask anyone what DreamWorks animation, prosthetic hands and the Space Shuttle program have in common, and you'd probably get a blank stare. At least until today, when Intel's latest branding campaign debuts at 1:00 p.m. Eastern Time. (See the video at the bottom of this story.)

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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