Intel Hopes This New Spot Will Shake Millennials From Their Malaise

A major rebranding for the microprocessing giant

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Ask anyone what DreamWorks animation, prosthetic hands and the Space Shuttle program have in common, and you'd probably get a blank stare. At least until today, when Intel's latest branding campaign debuts at 1:00 p.m. Eastern Time. (See the video at the bottom of this story.)

Titled "Experience Amazing," the new campaign—slated for both the Web and TV—is an ambitious step for the 48-year-old silicon giant. It will attempt to show consumers a side of the brand they're not familiar with—specifically, how its technologies don't just hide in motherboards, but power the worlds of art, design, gaming, music and even space exploration.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in