Intel Hopes This New Spot Will Shake Millennials From Their Malaise

A major rebranding for the microprocessing giant

Ask anyone what DreamWorks animation, prosthetic hands and the Space Shuttle program have in common, and you'd probably get a blank stare. At least until today, when Intel's latest branding campaign debuts at 1:00 p.m. Eastern Time. (See the video at the bottom of this story.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in