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Integrated marketing, with a single agency providing multiple marketing services, isn't a reality yet judging by the Business Marketing Association's newly re" />


Integrated marketing, with a single agency providing multiple marketing services, isn't a reality yet judging by the Business Marketing Association's newly re" />



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INTEGRATING COMPENSATION



Integrated marketing, with a single agency providing multiple marketing services, isn't a reality yet judging by the Business Marketing Association's newly re

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Advertisers surveyed for the study indicate they still rely on their primary advertising agency only for ad development and production. All other marketing/advertising functions-such as pr, direct, trade shows and database-are generally handled in-house or by specialty agencies.
Agencies, meanwhile, expressed the desire to have clients better understand the value of the services they provide and charge for.

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