Integer Revamps

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After years of branding such companies as Coors Brewing and Iomega, The Integer Group is in the midst of its own top-to-bottom repositioning effort.

Integer, based in the Denver suburb of Lakewood, Colo., is one of the state’s largest shops. Owned by the Omnicom Group, the agency employs about 400 staffers at its headquarters and handles an estimated $300 million in billings there. The rebranding effort is focused mainly on emphasizing the shop’s integrated marketing talents.

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