Integer Expands Beyond U.S.

NEW YORK U.S.-based retail marketing agency The Integer Group has opened its first hub offices overseas. But rather than go it alone, Omnicom Group’s Integer is using the pre-existing space and resources of sister agency TBWA.

Two of the four new hubs are in China (Shanghai and Ghangzhou); the others are in Paris and Tokyo. Integer now has four hubs in the U.S and four overseas, with the potential to add up to four more.

Integer, a former unit of Omnicom’s Diversified Agency Services division, aligned itself with TBWA in 2006, in a Omnicom-driven bid to expand and diversify the offerings of its global agency networks.