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ATLANTA LandAmerica Financial Group has named WestWayne its lead agency without a formal review, the client confirmed.
Ken Yarbrough, director of account management, will head the account from the agency’s Atlanta office.
The shop will develop strategic planning and research, business-to-business print advertising, trade show support and implement customer-retention management efforts. Billings are not disclosed.
The agency had a previous relationship with the advertiser. The shop’s interactive division relaunched LandAmerica’s Web site in August.
“WestWayne has a long history of creating great advertising, effectively delivering through every marketing channel,” said William Thornton, client executive vice president of marketing resources, in a statement.
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