Insurer Formalizes Relationship With WestWayne

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ATLANTA LandAmerica Financial Group has named WestWayne its lead agency without a formal review, the client confirmed.

Ken Yarbrough, director of account management, will head the account from the agency’s Atlanta office.

The shop will develop strategic planning and research, business-to-business print advertising, trade show support and implement customer-retention management efforts.

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