Instead of Cannabis, This California ‘Dispensary’ Served Dairy Products

Real California Milk pushes it as a 'mood enhancer'

Two people with syringes
California Milk Advisory Board's pop-up served "microdoses" of butter. California Milk Advisory Board

Cannabis culture in California has become more normalized since the state officially legalized recreational marijuana use in 2018. The state has seen a growth in weed dispensaries, along with cannabis-themed pop-ups and restaurants where THC is the main draw. But a new pop-up in Los Angeles, marketed as a dispensary, didn’t offer customers weed or CBD—it only served dairy.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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