Instead of Cannabis, This California ‘Dispensary’ Served Dairy Products

Real California Milk pushes it as a 'mood enhancer'

Two people with syringes
California Milk Advisory Board's pop-up served "microdoses" of butter. California Milk Advisory Board

Cannabis culture in California has become more normalized since the state officially legalized recreational marijuana use in 2018. The state has seen a growth in weed dispensaries, along with cannabis-themed pop-ups and restaurants where THC is the main draw. But a new pop-up in Los Angeles, marketed as a dispensary, didn’t offer customers weed or CBD—it only served dairy. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.