Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Instagrammers are the new brand influencers.
In the wake of Facebook’s purchase of the popular photo platform for a cool $1 billion, a growing number of marketers have been trading perks—cash, trips, swag—to a coterie of widely followed smartphone photographers in exchange for snapshots broadcasting products or events.
Two weeks ago, for example, Barneys New York hired Anthony Danielle (@takinyerphoto, 166,000+ followers) along with other influential photographers to shoot the launch party for its new Costello Tagliapietra line.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in