Instagram Is Using This Agency Exec's Cool Tennis-Inspired Art for a U.S. Open Campaign

Organic's Andrés Bella uses old equipment in fun ways

In college Andrés Bella, now a client services manager at Organic and aspiring visual artist, was an avid tennis player. At one point Bella considered going pro, but as college came to an end he decided on a different route. Lately he's been tapping into that relationship with tennis to create art inspired by the sport. These aren't your standard sketches or oil paintings of legendary tennis players, but a new style and medium entirely.