As American society continues to grapple with addressing racism, the corporate world is under continued pressure to change the diversity of its leadership. Agencies have begun to drip out their talent breakdowns. While brands have taken public positions on racism and, specifically, Black Lives Matter, most continue to have pervasively white leadership in the C-suite.
As data from companies continues to be collected and analyzed, and a pair of Goodby Silverstein & Partners creatives took matters into their own hands to visualize just how white brand leadership is. True Colors is an Instagram side project by GSP art director Eleanor Rask and copywriter Trevor Joplin that takes famous logos and adjusts them to illustrate corporate leadership and boards.
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