How White Is Brand Leadership? These Logo Tweaks Tell the Story

Instagram side project comes from Goodby Silverstein & Partners creatives

From left, the logos of Lyft, Adidas and Apple, reflecting the percentage of white leadership at each company. True Colors on Instagram

As American society continues to grapple with addressing racism, the corporate world is under continued pressure to change the diversity of its leadership. Agencies have begun to drip out their talent breakdowns. While brands have taken public positions on racism and, specifically, Black Lives Matter, most continue to have pervasively white leadership in the C-suite.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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