Instagram Husbands Can Finally Put Down the Camera in Fossil's New Smartwatch Ads

Fun follow-up to viral hit

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If you're an Instagram husband, you should convince your spouse to get Fossil's smartwatch. That's what a new ad from 360i argues with a follow-up to last year's viral hit "Instagram Husbands," about the poor souls who are forced to become their wives' social media photographers.

In the two-minute spot, the husbands featured in last year's hit have solved their problem—their wives just have to push a button on the Fossil Q smartwatch to take their own photos. 



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