Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
If you're an Instagram husband, you should convince your spouse to get Fossil's smartwatch. That's what a new ad from 360i argues with a follow-up to last year's viral hit "Instagram Husbands," about the poor souls who are forced to become their wives' social media photographers.
In the two-minute spot, the husbands featured in last year's hit have solved their problem—their wives just have to push a button on the Fossil Q smartwatch to take their own photos.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in