'Inspired by an eBay Story' Puts Community Front and Center of Campaign

The Italian spot celebrates the marketplace's online community

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Ecommerce site eBay wants users to think of it as a place where they can find anything, with a customer base filled with stories of their passions and interests, which its latest campaign in Italy aims to convey.

Created by creative network Dude, the campaign aims to celebrate the marketplace’s community through its “Inspired by an eBay story” creative platform targeting the country’s private seller consumer market.

Running until March 27, the multichannel campaign tells the story of one user who buys himself a new phone, only to end up winning an identical one when he visits a carnival.



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