Inside the Full-Funnel Media Plan for Walmart+

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With 90% of Americans living within 10 miles of a Walmart, it’s safe to say the retail giant is a household name in the U.S. But the same isn’t yet true of its $98-a-year Walmart+ membership program, which launched Sept. 15.

And so Walmart is making a big play to generate awareness in what vp of media Jill Toscano called the retailer’s biggest product campaign of 2020.

The full-funnel media plan spans broadcast, audio, digital, social and experiential.

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