Inside the Full-Funnel Media Plan for Walmart+

Campaign focuses on special moments, football and saving time

The full-funnel media plan spans broadcast, audio, digital, social and experiential. Walmart

With 90% of Americans living within 10 miles of a Walmart, it’s safe to say the retail giant is a household name in the U.S. But the same isn’t yet true of its $98-a-year Walmart+ membership program, which launched Sept. 15.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.