Inside Tide’s Epic Super Bowl Ode to Procrastination

Charlie Day and Emily Hampshire star in the P&G brand's latest multipart campaign

charlie day and emily hampshire
Charlie Day and Emily Hampshire star in Tide's 2020 Super Bowl commercials. Tide

The elderly gentleman sitting in the afternoon sun on a park bench is unrecognizable as actor Charlie Day. Until he speaks.

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@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.