The Big Game

Inside Tide's Epic Super Bowl Ode to Procrastination

Charlie Day and Emily Hampshire star in the P&G brand's latest multipart campaign

charlie day and emily hampshire
Charlie Day and Emily Hampshire star in Tide's 2020 Super Bowl commercials.Tide
By T.L. Stanley

February 2, 2020

The elderly gentleman sitting in the afternoon sun on a park bench is unrecognizable as actor Charlie Day. Until he speaks.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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