Inside Tide’s Epic Super Bowl Ode to Procrastination

Charlie Day and Emily Hampshire star in the P&G brand's latest multipart campaign

charlie day and emily hampshire
Charlie Day and Emily Hampshire star in Tide's 2020 Super Bowl commercials. Tide

The elderly gentleman sitting in the afternoon sun on a park bench is unrecognizable as actor Charlie Day. Until he speaks.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}