Inside Tide's Epic Super Bowl Ode to Procrastination

Charlie Day and Emily Hampshire star in the P&G brand's latest multipart campaign

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The elderly gentleman sitting in the afternoon sun on a park bench is unrecognizable as actor Charlie Day. Until he speaks.

Though he’s disguised with prosthetic wrinkles, saggy skin and snow-white hair for a Tide Super Bowl ad campaign, his voice—in all its neurotic glory—gives him away. 

The same may not be true of his similarly aged-up companion, Emily Hampshire. The Schitt’s Creek star has melted into her role as a cardigan-wearing octogenarian so thoroughly that she’s unwittingly changed her speech patterns.

“My old person has an accent, and I’m not sure why,” she says during a break in filming on the University of Southern California campus, shortly before launching into a fake coughing fit that sounds like she’s hacking up a hairball.

“Maybe

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