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From 1986 to 1995, Domino’s had a mascot called the Noid, a not entirely human character with buck teeth in a red bunny suit whose sole aim was to disrupt pizza delivery back when 30 minutes or less was state of the art.
“Avoid the Noid,” a voiceover implored in countless commercials.
Twenty-six years later, Domino’s is reviving the Noid in TV ads that pit him against a decidedly 2021 foe: driverless delivery vehicles. He will also appear in other formats that didn’t exist during his last go-round, such as a mobile game and GIFs.
Nostalgia is one big motivation behind the Noid’s return.
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