Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
The Super Bowl, which will be played Feb. 3 in Atlanta, is the NFL’s annual crown jewel and, arguably, the ad industry’s too. Last February, close to 120 million people watched the game in the U.S. across broadcast and digital platforms. But it’s not just about the action on the field.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in