Inside Sundance’s Sponsor Strategy for First Virtual Film Festival

Reimagined event tasks partners with developing content that resonates with remote audiences

The Sundance Film Festival was one of the few major events able to occur in 2020 before the Covid-19 pandemic began. But a year later, as Covid-19 cases and deaths reach record highs in the U.S., the event is following the lead of most major festivals and conferences for the past 10 months: canceling in-person plans and going (mostly) virtual.